Syrene Skincare uncovered as first Kiwi brand to launch in launch retailer Mecca
A skincare range defined with seaweed botanicals has caused waves as the principal Kiwi brand to be stocked in Australasian beauty retail giant Mecca.
From Monday, Syrene Skincare will sit close by probably the best brands in global beauty including La Mer, Drunk Elephant, and Eve Lom.
Mecca’s innovative chief Marita Burke says her group “fell in love” with the Kiwi skincare range.
“First and foremost, they loved that they were supporting a homegrown brand from New Zealand! And then, of course, the product is beautiful. It’s packed with powerful ingredients, it’s light, it gently melts into the skin and the natural fragrance is very refreshing and uplifting,” she says.
The range, which originally propelled in 2016, is gotten from seaweed removes which are said to help with skin elasticity and adding to the protection of skin, easing back the formation of free radicals responsible for aging.
Marketing manager Nadia Els says it was their objective to be on Mecca shelves from the earliest starting point.
“Mecca stocks the best in global beauty brands and as with any brand, you always want yours to be the best,” she told Newshub.
“We wanted to grow Syrene to a point where if anyone asked what New Zealand’s national skincare brand is, without hesitation they’d say Syrene. Just like how everyone knows our national rugby team and airline, we feel there is a gap for beauty to be recognized like this globally too.”
Els says the organization trusts its particular look will separate it.
“When you turn the beauty pages of a magazine, you always see pink products. So I think our aquamarine packaging sets us apart,” she says.
“Syrene is an oceanic brand, the inspiration started from the book Gift from the Sea by Anne Morrow Lindbergh. You’ll see a different seashell shape on each Syrene product, which resembles the different phases of a woman’s life.”
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