Leading Brand in Inclusive Beauty Black Radiance Adds All-New Products to Melanin-Minded Line

–News Direct–

Black Radiance, the trusted cosmetics brand for women of color, is expanding its dedication to inclusive beauty with its latest collection of products. For over thirty years, Black Radiance has led the charge toward recognizing and celebrating the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation.

As an extension of the brand's mission, Black Radiance launched four new affordable products that encourage people of color to embrace, enhance, define, and love their shade of beauty. The launches include The Pressed Powder, Beyond A Pout Lip Balm, Bold & Sexy Gel Eyeliner, and Brilliant Effects Eye Shadow Palette.

"Embracing the diverse beauty of melanin-rich skin tones has been at the heart of Black Radiance for over thirty years, said K. MacDonald Parris, Vice President, Marketing at Black Radiance. With our latest collection, we continue our commitment to inclusivity, offering affordable, high-quality cosmetics that empower people of color to define and celebrate their unique shades of beauty."

Essential to the brands complexion product line, the Pressed Powder is formulated to balance melanin-rich skin tones with a matte finish that looks fresh all day. The lightweight, pigment-rich powder is available in twelve shades, including 3 new fair to light shades to meet the diverse range of complexions among women of color. All shades are available now on Amazon and in-store at Walmart in June.

Over 90% of consumers indicated skin moisture was significantly improved after applying the formula. The shea butter lip balm is infused with Vitamin E, Sodium Hyaluronate, and an exclusive blend of ten botanical oils, to prime, moisturize, soften, and condition lips. The multi-benefit lip balm comes in 5 vibrant yet sheer shades to accentuate melanated lips, including Pamper in clear, Kissable in mauve, Pucker Up in red, Luscious in plum, and the best-seller Smooches in fuchsia.

Black Radiance Bold & Sexy Gel Eyeliner contours, shapes, and defines with custom definition. The dual-ended pencil features two waterproof formulas, a thin, tapered pencil for contouring and outlining and a thicker crayon that saturates eyelids with smudge-proof matte color that can be worn as an eye shadow.

Rounding out the collection, Black Radiance expanded the Brilliant Effects Eye Shadow Palette collections with two new colorways: Paradise and Starstruck. Paradise features twelve pigment-rich hues inspired by an oasis of lush, evergreen gardens to define eyes with vivid imagination while Starstruck captivates attention with mesmerizing metallic shades that give eyes a sensational glow.

Black Radiance is available to shop at www.blackradiancebeauty.com, Amazon, Target, Walmart, Rite-Aid, Walgreens, and CVS. For more information and updates, visit www.blackradiancebeauty.com and follow @blackradiancebeauty on social media. High res images, interviews, and media samples are available upon request.

About Black Radiance:

For over 30 years, Black Radiance has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty.

Contact Details

Six One Agency

Cami Carlson

[email protected]

View source version on newsdirect.com: https://newsdirect.com/news/leading-brand-in-inclusive-beauty-black-radiance-adds-all-new-products-to-melanin-minded-line-156696643

Black Radiance

COMTEX_451598644/2655/2024-04-29T08:04:54