Dove connects movement to lessen the beauty industry’s environmental effect

The beauty industry is trash. Truly. Everyone is filling up landfills with over 120 billion units of packaging produced every year to help must-have cosmetics, haircare, and skincare needs. In the U.S. alone, right around 70 percent of that waste is staying there — and it takes an incredible 1,000 years to decompose.

That is the reason sustainability has gone from a buzz word to a need and brands are observing.

Dove recently declared that the entirety of its brands — Dove, Dove Men+Care, and Baby Dove — will be made utilizing 100 percent recycled plastic before the year’s over. This will decrease Dove’s yearly utilization of virgin plastic by 20,500 tons globally and diminish CO2 emissions by 27,265 tons per year. The energy savings will be sufficient to charge 3.4 billion cell phones every year.

A month ago, Dove hosted a special “Proud of What We’re Made Of” installation in NYC’s Grand Central Terminal to feature the change. Passersby gave a plastic thing for recycling and got a Dove Body Wash packaged in the brand’s new bottle made with 100% recycled plastic. The day-long occasion gathered 2,000 plastic things for recycling from purchasers.

Also, single packs of its famous beauty bar will be plastic-free.

The move comes as a major aspect of its parent organization, Unilever’s, global effort to decrease the measure of virgin plastic in packaging across every one of its brands by 50 percent within the next five years.

Different brands within the Unilever organization are additionally moving towards sustainability. The seventh Generation currently has a bath and body line that is 100 percent biodegradable and water-friendly and, in April, Love Beauty & Planet will launch new shampoo and conditioner bottles that utilization 30 percent less plastic and 50 percent less water than the original bottles.